What is SEO and how important it is to your website

SEO (Search Engine Optimization) is the digital marketing strategy that focuses on improving the visibility and positioning of a web page in the organic results of different search engines, such as Google.

Here are some SEO concepts:

· SEO consultant: This is a professional expert in web positioning. Its function is to optimize your website to improve its visibility in search engines. Not only is he familiar with current SEO techniques, but he also follows search engine algorithm trends and updates to keep your website up-to-date and competitive.

· Organic or natural positioning: It is the place your page occupies in search results that are not based on paid ads. Achieving good organic positioning is a process that takes time and effort, but it results in quality traffic to your website.

· SEO analysis: This is the study that is carried out to determine the current state of your website in relation to SEO parameters. This detailed analysis includes the examination of keywords, content, website usability, loading speed, internal and external links, among other factors.

· SEO positioning or web positioning: It is the technique used to improve the position of a web page in search engine results. This improvement results in increased visibility, which increases the chances of attracting more users to your page.

· Positioning in search engines: It is the position that your web page occupies in the search engine results. The higher this position, the more visibility your website will have and the more likely users will click on it.

· Mobile First Indexing: Google prioritizes mobile versions of websites in its indexing and ranking. Therefore, it is essential that your website is optimized for mobile devices. This means that the design must be responsive and the loading time must be fast.

· SEO Marketing: It is the use of SEO techniques to promote a company, a product or a service. This strategy involves not only the technical optimization of your website, but also the creation of quality content that is useful and relevant to users.

· SEO strategy: It is an action plan designed to improve the positioning of a web page in search engines. This strategy should include keyword selection, content and web optimization, and quality link building.

· SEO agency: It is a company that offers search engine optimization services to companies. An SEO agency has the experience and resources to help you improve your website's visibility and achieve better search engine rankings.

· SEO and SEM: While SEO focuses on organic results, SEM (Search Engine Marketing) is based on paid advertisements in search engines. Both are important components of a complete online marketing strategy.

· SEO in Google: These are the specific techniques used to improve the positioning of a website in this search engine. Considering that Google is the most used search engine, SEO techniques for Google are vital to any SEO strategy.

· SEO expert: He is a professional who has great experience and knowledge in the field of SEO. An SEO expert is ready to adapt to the constant changes of search engine algorithms and to implement the best SEO practices on your website.

Why is good SEO important?

Multiply your visibility: When someone searches the internet for products or services like the ones you offer, you want your website to appear as high as possible in the search results. When this happens, the chances of that person clicking through to your website and eventually becoming a customer multiply. And this is precisely where SEO comes into play. By optimizing your website for search engines, you are increasing the likelihood that your page will appear in the first positions of search results.

It's a long-term investment: Some digital marketing strategies, such as pay-per-click advertising, can yield quick results, but that visibility ends as soon as the advertising campaign ends. In contrast, SEO is a long-term investment. Once you achieve a good position in the search results, it will remain for a long time, as long as you continue to maintain your SEO strategy. This is the reason why many experts consider SEO as an investment and not an expense.

Builds trust and credibility: A website that appears in the first positions of search results is perceived as more reliable and credible. This is so because people tend to trust search engines more. If Google places your website at the top of search results, people will conclude that it must be for a reason, and that perceived credibility can significantly increase your potential customers' trust in your business.

How to choose the best SEO agency?

SEO is a background course that if you want to have a presence on the internet you must prepare from day one. A good SEO implements different disciplines, such as good content creation, a good knowledge of web technologies and knowing how Google indexes content. It is important to have an agency that can apply these concepts and that they have consistency.

· Run away from agencies that promise to be in the first search results.

· Look for companies that can offer you a comprehensive service. It is important that the technical part and part of the contents are made from the same supplier to avoid increased costs and misunderstandings between companies.

· Values clarity and good communication. Set specific and achievable goals.

From somPlatforma we can advise and guide you in making a good choice.