What is included in the websites of the Digital Kit?

The Digital Kit should provide us with solutions for our small and medium-sized enterprises (SMEs). Let's discover what functionalities and services we will have in each of the solutions.

Web pages

The main objective of this category is for you to have a website to give you visibility on the internet.

Domain: in case you do not yet have a domain for your website, one will be provided for a minimum period of twelve months. The ownership of the domain will be completely yours.

Hosting: you will also have web page hosting available for a minimum period of twelve months.

Website design: as part of the service, you will have the structure of the website, with a minimum of 3 sections. Pages or sections of a website include elements such as: home page (Landing Page), company presentation, contact form, product description, contact details, site map, etc.

Responsive web: your website will perfectly adapt to any type of device.

Accessibility: the design of your website will meet the level AA conformance criteria of the WCAG-2.1 Guidelines.

Basic positioning on the internet: your SME's information will be indexable by the main search engines (On-Page).

Self-manageable: you will also have a content management platform so you can modify the content of your website without needing help.

Search engine presence optimization (basic SEO): Keyword analysis, SEO On-Page of 2 pages or sections, indexing and content hierarchy.

Multilingual: you will be given the option to have your website prepared for multilingualism and translated into one language, in addition to Spanish.

Online stores

The main objective of this category is to create your website for trading products and/or services that use digital means for their exchange. In addition to giving visibility to your brand, you will have an e-commerce or online store.

Creation of the online store or E-Commerce and catalog of products: you will have a catalog available in your online store, where your products will be available, through their registration, import, or upload. The solution includes the upload of at least 100 references of your products unless you do not have that number, and in that case, it may be lower.

Payment methods: the digitalizer agent you selected will configure and integrate the payment methods in your online store.

Responsive Design: your E-Commerce can be used on all types of devices.

Accessibility: the design of your online store will comply with the level AA conformance criteria of the WCAG-2.1 Guidelines.

Basic positioning on the internet: you will achieve that the basic information of your business, such as contact and company profile, is positioned on the main pages of companies and professionals.

Search engine presence optimization (SEO): the Digitalizer Agent will be responsible for conducting a keyword analysis, competition analysis, SEO On-Page for up to two pages or sections so that you have a good positioning. It will also perform indexing and content hierarchy and quarterly follow-up reports.

Self-manageable: you will also have a content management platform so you can modify the content of your website without needing help.

Creation of a product feed or index: a product feed or index will be created for insertion into search engines (exclusive for Segment IV and V)

Shipping methods: you will have configured and integrated digital and/or physical shipping methods for the products in your online store.

Advanced SEO

The main objective of this category is to provide functionalities and/or services that ensure your positioning on the internet, increasing your reach to potential clients and increasing the traffic of visits to your platform.

Basic positioning on the internet: the solution must position the basic information of the business, contact, and profile of your company on the main websites, business networks, or directories of companies and professionals.
Keyword analysis: management, search, and analysis of keywords to develop useful strategies for search engines to classify the content and help users find relevant results for their inquiries.
Competition analysis: the solution includes a monthly analysis of the competition to inform you of your situation compared to other competitors.
SEO On-Page: the solution must offer a minimum service of two SEO On-Page pages or sections, optimizing the structure and internal content to improve the natural position of your SME in search engines, as well as indexing and content hierarchy.
SEO Off-Page: the solution must provide this service, which will entail executing actions outside the website environment to improve your organic positioning.
Creation of structured page metadata: the solution will provide you with the creation of structured metadata for your page (Exclusive for Segments IV and V).
Monthly follow-up reports: the solution includes a monthly report of the results of the actions taken to generate awareness of the evolution and impact of the same on your business's presence on the internet. This document explains the main solutions that the Digital Kit offers to assist in the digitalization of small and medium-sized enterprises.

• Complete Optimization:
  • SEO On-Page: Optimization of two pages or sections
  • SEO Off-Page: External actions to improve positioning
  • Structured metadata (Segments IV and V)
• Follow-up: Detailed monthly reports on results and progress

*Texts extracted from the page at https://www.acelerapyme.gob.es