10 tips to sell online

1 · Intuitive and fast navigation

An online store requires constant attention to several fundamental aspects to ensure its smooth operation. Navigation must be intuitive and fast, with a loading time of less than 3 seconds and a clear structure that allows you to locate products without difficulty.

2 · Mobile-optimized

Optimization for mobile devices is essential, since more than half of online purchases are made through these devices. The website must adapt perfectly to any device to offer a good experience.

3 · Detailed product descriptions

Product descriptions must be generous, including technical details, dimensions, materials and quality photographs from different perspectives. If possible, the inclusion of demonstration videos or customer opinions can provide added value.

4 · A simple payment process

The payment process must be agile and simple, minimizing the steps required to complete a purchase. It is important to offer multiple secure payment methods to adapt to buyers' preferences.

5 · Good customer service

You need to have multiple communication channels and maintain a quick response. Good after-sales service contributes significantly to customer loyalty.

6 · Inventory management

Inventory management requires constant updating to avoid availability problems. An efficient stock control system allows you to keep information up to date.

7 · Return policy

The return policy must be transparent and balanced, clearly establishing the terms and conditions. A fair policy generates trust and can boost sales.

8 · SSL certificate

It is necessary to implement SSL certificates, comply with data protection regulations and maintain security measures to protect customer information.

9 · Search engine optimization

SEO is a long-distance race and should be started as soon as possible to improve visibility. It is necessary to work properly on the technical elements and content to achieve good organic positioning.

10 · Data analysis

Finally, the constant analysis of data and metrics allows us to identify areas for improvement and continuously optimize the shopping experience.

At SOMPlataforma we want to help you achieve the best results and have an online store in good conditions, so, as we journey together, request a quote now!